Lisha

Lisha

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kaka 1 year ago

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rakeshroshan 3 months, 1 week ago

There is a lot of misinformation on how to do digital marketing for a category like real estate. This article will clear you all the confusion you have onhttp://realestatelabs.in/real-estate-..."> Real Estate Digital Marketing.

And a lot of real estate companies haven’t even got started with selling real estate online. They are not leveraging digital marketing because they do not understand how it works.

Many companies are still stuck with traditional marketing methods such as advertising in newspapers, radio and hoardings on the road.

Very big real estate companies can handle the costs involved in traditional marketing, but smaller companies find that it is unsustainable to do traditional marketing anymore.

The average cost per lead the real estate industry is around 2000 to 3000 rupees (Depending on the ticket size of the property). If one out of every 10 leads visit the property (site visit), it costs around Rs.20,000 to get a site visit!

If one out of 5 site visits convert into a buyer, the cost per customer acquisition is Rs.1,00,000! If only 1 in 10 site visits convert into a paying customer, then it costs Rs.2 Lac to acquire 1 customer. This is not sustainable in most of the cases.

For a luxury flat costing around Rs.1 Crore or above, this is fine. But still Rs.1-2 lacs to acquire a customer is too high.

With Real Estate digital marketing, this can be brought down by a huge margin.

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